Nickels 5e offers a market-driven revision connecting students to the realities of business along with a complete, integrated teaching package that makes teaching this course a breeze.The text's unique blend of customer focus, technology, authorship and package amalgamate into a complete learning system aimed at making the introductory business course interesting, topical, and relevant to students in both major and non-major streams. UCB is now the text that others benchmark for quality, readability, usability and currency and no competitor offers the variety and adaptability of the various packages (text and supplements) that are available with this text.
