The Ninth Canadian Edition of Marketing provides students with a solid foundation of marketing principles that they need to become successful marketers in today's competitive business world. Written in an engaging, student friendly style with a strong pedagogical framework, Crane Marketing is substantially updated to reflect cutting edge trends in marketing, and is packed with new examples of marketing in Canada and around the world. Connect with LearnSmart, McGraw-Hill's innovative learning technology, offers students a personalized and enhanced learning experience proven to increase grades, and provides instructors with one convenient location to access a robust teaching resource package. This fully integrated solution helps students master the concepts, apply knowledge and achieve success in marketing principles.
