This new, Canadianized edition of Marketing Dynamics is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadian examples are integrated throughout.
The student website includes: Interactive eBook, Interactive Notebook/Marketing Plan template, Self-Checks, Glossary and Handbook, Multimedia, DECA Plus activities, and Downloads.
This one-year/single-user access code for the student website is delivered to the teacher via email to assign to a student.
Readership : High school students in Canada.
