The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems

Publisher: J. Wiley & Sons Canada
Author: Michael Lewrick, Patrick Link, Larry Leifer
Year:
ISBN: 9781119467472

The Design Thinking Playbook will help individuals, teams, and organizations:

Apply design thinking tools and methods in the right context—especially to digital products and services
Understand the latest advances in design thinking coming out of Stanford's d.school
Build awareness for user-centricity
Apply design thinking to the challenges of digital transformation in organizations
Combine Design Thinking with Systems Thinking and Big Data Analytics