Description:
Launching and Leading a Business underlines the impact of business on students’ everyday lives and empowers them to take charge. This exciting, all-new student resource covers business essentials and the great many new issues businesses are facing today, such as:
- The information revolution
- Cloud-based business models
- Intellectual property rights
- Social media commerce
- The knowledge economy
- Digital currencies
- Entering the “skilled trades”
- Financial technology (FinTech)
- Automation, Robotics, and Artificial intelligence
- Workplace diversity, equity, inclusion
- Fair trade /free trade
- Socially responsible business practices
- Social and interpersonal skills
Launching and Leading a Business is available in both print and digital formats, so you can adapt your teaching approach to the individual needs and abilities of your students.
Each chapter of the student textbook consists of:
- “Business Knowledge” extensions (2 per chapter; 24 in total).
- “21st Century Competencies” features (1 per chapter; 12 in total).
- “Business Careers” features (1 per chapter; 12 in total).
- “Spotlights on Canadian Business” features (1 per chapter; 12 in total).
- “Inside Business” sidebars capture key business issues and ideas (36 of them)
- “Mini case studies” sidebars highlight intriguing Canadian businesses (36 of them).
- Key terms are highlighted throughout
- End-of-chapter questions and activities
Each chapter of the textbook contains 5 sections (60 sections in total). Each section is designed to be delivered as a lesson. At the end of each section are reviews that students can use to self-assess their understanding of the content of the section.
